Welcome back to the VELOCE Discovery Series. Today, we dive into the creative minds behind Mad Hudson Watches to discuss their latest collection release. We wanted to get the lowdown on the inspiration, the specs, and the story behind these unique timepieces. We kept things down to earth so any collector can dig into what makes this microbrand tick.

The Design & Inspiration

Are these models named after specific people, places, or characters?

A little bit of everything. The Eddie is named after my late grandpa, who wore square watches like this one all the time. The Marshall is named after Mad's grandparents' hometown. Miami is named because someone said, "This one reminds me of Miami," and we really liked hearing it out loud.

Square watches are experiencing a renaissance. What drew you to this shape?

Like many people, we've long been enamored by tank and square watches. They have a timeless quality, and from a creativity standpoint, the square case gives us a unique canvas to paint on.

We originally developed the case that The Marshall and The Miami are in to look like a frame on a piece of artwork. The Eddie has some softer lines but is still boxed out. During the development of that case, we had a couple of inspirations pinned: those medical Pulsometer USSR watches and Timex T80s.

Your marketing has a distinct retro energy. How does that translate into the dials?

One of the things we love about these new designs is that they feel quite time-period agnostic. I think it's just as likely that you'd see a watch kind of like The Eddie in the 1950s as you would in the '80s.

We wanted it to feel like these watches were found in an old video; you just don't quite know where or when it's from.

We tried to nail that vibe with our first phase of marketing. We wanted that nostalgic energy to translate directly into the colors and the overall feel of the collection.

THE SPECS - THE FIT

For the collectors who need the nitty-gritty details, here is what is happening under the hood and on the wrist.

• Under the Hood: All of our watches currently use the Miyota 2035 Quartz movement. While we're looking at introducing new movements in future designs, this one currently provides a great blend of reliability and affordability. This allows us to produce new watches more frequently and offer our current collection at an accessible price point.
• Wearability: I've been wearing The Eddie for the last few months; its feel is virtually the same as your standard round watch. The glass has a slight curve that makes it even more comfortable and familiar.
• Straps: All three of these watches come with quick-release bands, allowing for easy swapping and styling. The Eddie comes with our classic 20mm black leather band, and we're also including a stainless steel linked band. Miami comes with an 18mm black leather band, and The Marshall comes with a beige leather band that matches the watch's accents.
• Versatility: In our opinion, these three watches are extremely versatile. They complement any type of outfit. The band options for The Eddie just scratch the surface of how you can dress these watches up or down. All three are truly unisex and look great with a suit or a Hawaiian T-shirt.
• Limited to 100: We will never rule anything out in terms of returning colorways, especially if people truly love them. What I will say is that we are constantly in the lab coming up with new designs. We want our brand to consistently deliver fresh, original watches to the world. If you're interested in one of our designs, it's probably best to jump in early. We can't guarantee if or when they'll be back!

Roadmap

We are almost sold out of our first run of merch. We have a really fun brand, and we feel like we've just started to scratch the surface of how we can put that out into the world.

Very tactically, and in the immediate future, we want to offer new band options... and definitely (!) more watches with more cool artists.

We might also make some clocks or other fun wearables. We are committed to creating constant collisions of art and chaos.