VELOCE · AUTHORIZED DEALERS
REACH MORE COLLECTORS.
GROW YOUR BUSINESS.
Veloce is the watch collector community where enthusiasts discover brands, track collections, and find authorized dealers near them. Add your dealership for free and put your inventory, brands, and services in front of the collectors already searching in your area.
Whether you sell new watches, pre-owned timepieces, or offer servicing and authentication — Veloce connects you with serious buyers who know exactly what they want.
100+
Brands in the directory
Free
Dealer listings, always
iOS & Android
App + web platform
Growing
Collector community
WHO IT'S FOR
BUILT FOR EVERY KIND OF WATCH RETAILER
Authorized Dealers
Rolex, Omega, Patek Philippe, TAG Heuer — whatever brands you're authorized to sell, your listing appears when collectors search by brand near them.
Pre-Owned & Grey Market
Boutiques and dealers specializing in pre-owned, vintage, or certified pre-owned watches can list their inventory and reach buyers who search for specific references.
Service & Repair Centers
Watchmakers and service centers can list their expertise, accept service request inquiries, and build a local following among collectors who prioritize proper servicing.
WHY DEALERS JOIN
EVERYTHING YOUR DEALERSHIP NEEDS ON ONE PLATFORM
LOCAL DISCOVERY
Collectors nearby search for authorized dealers by location and brand. Your listing puts you directly in front of buyers already looking for what you sell.
FREE BRAND SHOWCASE
Display every brand you carry — complete with logos — on your dealer profile. Shoppers filter the dealer directory by brand, so your inventory drives traffic.
SERVICE REQUESTS
Accept service inquiries from collectors near you. Watch owners searching for servicing or authentication can reach your team directly through the app.
COMMUNITY POSTS & NEW ARRIVALS
Share new inventory, wrist shots, and brand news as posts. They appear in the community feed and on your profile, turning browsers into buyers.
BUILD A FOLLOWING
Collectors can follow your dealership. Every post you share goes straight to their feed — keeping your most loyal customers up to date without paid ads.
SEO EXPOSURE
Your dealer page is indexed and publicly accessible on the Veloce website, adding a high-authority backlink and driving organic search traffic to your business.
HOW IT WORKS
UP AND RUNNING IN MINUTES
ADD OR CLAIM YOUR LISTING
Search the Veloce dealer directory for your business. If it's already there, claim it in seconds. If not, add it — it takes less than five minutes.
STEP-BY-STEP GUIDEBUILD YOUR BRAND PROFILE
Add the watch brands you carry, list your services, upload photos, and fill in your contact details. The more complete your profile, the higher you rank in local searches.
ENGAGE & GROW
Post new arrivals, respond to service requests, and build a following with nearby collectors. Your posts reach the feeds of everyone who follows your brands.
BROWSE THE DEALER DIRECTORYYOUR DEALER PROFILE
SHOW COLLECTORS EXACTLY WHAT YOU OFFER
Your Veloce dealer profile is a complete digital storefront. Collectors can see your brand portfolio, browse your posts, contact you for service, and follow your business — all in one place.
- Brand portfolio with logos — every brand you're authorized to sell
- Services list — new, pre-owned, servicing, authentication, trade-ins
- Business info — address, phone, website, city
- Photo gallery and featured images
- Post feed — new arrivals, wrist shots, brand announcements
- Follow button so collectors never miss your inventory updates
- Service request form for repair and authentication inquiries
YOUR DEALERSHIP
New York, NY
BRANDS CARRIED
SERVICES
NEW ARRIVAL · DEALER POST
Watch photo
ROLEX SUBMARINER REF. 126610LN
Just arrived — unworn with full set. Contact us for pricing.
ON THE APP
Collectors search for authorized dealers on the Veloce app every day. When someone nearby searches for a Rolex AD or an Omega service center, your listing appears at the top of their results.
GET THE APPON THE WEB
Every dealer profile is a publicly indexed web page on theveloceapp.com — searchable on Google. Your listing improves your local SEO and gives you a trusted external link from a watch-specific platform.
VIEW DEALER DIRECTORYFAQ
COMMON QUESTIONS
Is it free for authorized watch dealers to join Veloce?
Yes — completely free. Creating your listing, managing your brand portfolio, and posting inventory costs nothing.
How do I add my dealership if it isn't listed yet?
Open the Dealers section in the app or on the website and tap "Add Dealer." Enter your business details, add your brands, and submit. See the full guide at the link below.
My business is already listed — how do I take ownership?
Find your listing in the dealer directory, open it, and tap "Claim This Business." We'll verify your ownership and hand over full editing access.
Which brands can I add to my profile?
Any brand in the Veloce directory — Rolex, Omega, Patek Philippe, Tudor, IWC, Cartier, Breitling, Longines, Zenith, and hundreds more. New brands can also be requested.
How do service requests work?
Collectors browsing your profile can send a service inquiry directly. You'll receive their details and can follow up to schedule the appointment offline.
Can I post new arrivals and watch inventory?
Yes. Dealer posts appear in the community feed and on your profile, complete with brand and model tagging so collectors can find them through brand pages too.
Ready to get started? Read the full setup guide →
JOIN THE COMMUNITY
YOUR NEXT CUSTOMER IS ALREADY ON VELOCE
Add your authorized dealership today and start connecting with collectors who are actively searching for the brands you carry.