VELOCE · FOR COLLECTORS
BUILT FOR THE WAY YOU
ACTUALLY COLLECT.
Veloce is a single app covering everything a serious collector actually needs: a digital Watch Box, wear history, service records, a community feed of fellow enthusiasts, brand discovery, editorial content, and a dealer locator — built from scratch by someone who collects watches.
Not a feature bolted onto a general social network. Not a forum with an app attached. A purpose-built tool for the hobby — free on iOS and Android.
Free
iOS & Android app
100+
Watch brands in directory
Every Watch
Add to your Watch Box
Growing
Collector community
WHAT YOU GET
EVERYTHING IN ONE PLACE
THE WATCH BOX
Your entire collection, digitised
Add every watch you own — photos, reference numbers, purchase dates, notes. A record that goes wherever you do and never gets lost in a house move. The more you add, the more useful it becomes.
LEARN ABOUT THE WATCH BOXWEAR LOG & CALENDAR
Find out which watches you actually wear
Log each day's wear and look back across weeks and months. The patterns that emerge — which pieces you rotate through, which sit unworn — are more useful than any spreadsheet you've tried to maintain.
EXPLORE WEAR TRACKINGSERVICE RECORDS
Build provenance that adds real value
Log every service — date, watchmaker, work done, cost. A complete service history makes every watch you sell more credible and more valuable. Keep the record with the watch, not in a drawer.
SEE HOW SERVICE RECORDS WORKCOMMUNITY FEED
Watch people talking to watch people
Share what you're wearing, follow collectors whose taste you admire, tag the brand and model in every post, and discover pieces through the people who already own them — not through brand advertising.
EXPLORE THE COMMUNITYTHE JOURNAL
Editorial content worth reading
Curated coverage of new releases, brand profiles, industry stories, and longer-form pieces written for collectors, not for trade press. Updated regularly, reviewed by the team — not aggregated from RSS feeds.
READ THE JOURNALAUTHORIZED DEALER LOCATOR
Find the right AD near you
Search authorized dealers and service centres by location and brand. Whether you're buying for the first time or need a trusted watchmaker for a long-overdue service, the directory has you covered.
BROWSE THE DEALER DIRECTORYWHO IT'S FOR
BUILT FOR EVERY LEVEL OF COLLECTOR
JUST STARTING OUT
Three watches in and still figuring out where to focus your next purchase? The community is full of people who remember being exactly where you are. The Watch Box makes sense even with a small collection.
DEEP INTO THE HOBBY
Decades in, fifty references across a dozen brands, service schedules to track, and a network of fellow collectors to keep up with — Veloce handles all of it without sprawling spreadsheets.
FOCUSED ON VINTAGE
Dial variations, movement references, service histories — the details that matter when you're buying vintage are the same details the community here loves to discuss. Tag your pieces and find others who know exactly what you're talking about.
YOUR WATCH BOX
THE COLLECTION RECORD YOU'VE ALWAYS WANTED
The Watch Box is more than a list. It tracks when you bought each piece, logs every service event with cost and watchmaker details, and records each day you choose to wear a given watch — turning your collection into a dataset that tells you something honest about what you actually value.
- Photos, reference numbers, purchase dates — all stored per watch
- Wear calendar showing which days you wore what
- Service history with cost tracking — full provenance in one place
- Wear count per piece so you know your actual rotation
- Exportable record that travels with the watch when you sell
- Works across phones, tablets, and the web
MY WATCH BOX
Rolex Submariner Date · 126610LN
48 wears · Serviced 2023
Omega Speedmaster Pro · 310.30.42.50
31 wears · Serviced 2022
Tudor Black Bay 58 · M79030N
62 wears · No service logged
COMMUNITY FEED
Finally picked up the BLNR. Three months on the bracelet and not a single regret.
ROLEXPaired the Nautilus with a grey suede strap for spring. It changes the whole character.
PATEK PHILIPPEDISCOVER 100+ BRANDS
Every brand in the Veloce directory has a page of real collector posts. Browse Rolex, Patek, Omega, and Tudor alongside micro-brands and independent makers you might never have found otherwise.
EXPLORE BRANDSFIND A DEALER NEAR YOU
The dealer directory lists authorized dealers and service centres you can search by location and brand. Filter by Rolex AD, Omega boutique, or independent watchmaker near you.
SEARCH DEALERSFAQ
COMMON QUESTIONS
Is Veloce free?
Yes — free to download on iOS and Android and free to use. Watch Box, wear log, service records, community feed, brand and dealer discovery are all included at no cost.
What is the Watch Box?
Your digital collection manager inside Veloce. Add photos, reference numbers, purchase dates, and notes for every watch you own — and see your full collection in one place.
Can I track my watch service history?
Yes. Service Records let you log every service — date, watchmaker, work done, and cost — creating a provenance record that adds value when you sell.
Is there a community for watch collectors?
The entire platform is a watch-collector community. Share wrist shots, tag brand and model, follow other collectors, and discover pieces through the people who already own them.
How do I find authorized dealers near me?
The dealer directory in Veloce lets you search authorized dealers and service centres by location and brand — Rolex ADs, Omega boutiques, independent watchmakers and more.
Does Veloce cover micro-brands and independent watchmakers?
Yes. The brand directory covers hundreds of brands including micro-brands and independent makers who rarely surface on general social media. Follow them, see collector posts, and discover your next purchase through people who own them.
DOWNLOAD FREE
START WITH THE WATCHES YOU ALREADY OWN
Add your first watch to the Watch Box, log a wear, and find one new collector worth following — you'll see why people don't go back to spreadsheets.