How to share your watch

Tap Share Post, add a photo or video and a caption (with @mentions and #hashtags if you like), then continue to Tag Details. Choose Tag a Watch, pick the piece from your Watch Box or add a new one by brand and model, optionally log the wear, and tap Publish Post. Your post goes live in the feed with the watch tagged.

Tagging attaches the exact reference to your post, so anyone who sees it can tap the tag to view the watch’s full specs. It also links your post to that watch’s page and the brand, which helps other collectors discover and identify it.

Yes. On the Tag step, switch from “My Box” to “Add New”, choose the brand and model (or mark it Model Unknown / Vintage), and you can also save it to your Watch Box at the same time. If the model isn’t listed, you can add it.

Toggling Log this wear records that you wore the watch today, adding to that watch’s wear-history calendar and total wrist time — so sharing a post and tracking your collection happen in one step.

Yes. In the caption you can use #hashtags to join topics and @mentions to tag other users and brands, exactly like other social apps — it helps your post reach the right people.

Yes — alongside Tag a Watch there’s Tag a Strap, so you can show off the full watch-and-strap combo in a single post.