
Greg Stevens Design (GSD) is an independent, enthusiast-driven brand based out of Utah that specializes in high-quality leather watch straps, microbrand timepieces, and everyday carry (EDC) accessories. Founded by craftsman Greg Stevens in 2005, the brand was born out of personal necessity. He needed a custom strap that could comfortably fit his larger wrists. Armed with leather remnants, a knife, and glue, he built his very first strap. Today, what started as a passionate hobby has evolved into a global business celebrated by watch collectors and the iconic Paneristi community. The Core Philosophy: “Simple, Classic, and Well-Made” The design philosophy at GSD focuses entirely on simplicity, rugged functionality, and old-world craftsmanship. Greg avoids mass-produced aesthetics in favor of giving his items true character and substance. * Premium Raw Materials: GSD sources world-class hides, including American Horween Dublin leather, English Bridle leathers, and highly coveted vintage military ammunition pouches from the 1950s. * Exceptional Handcraft: Every leather item is put together with time-honored techniques, ensuring that the products age beautifully with wear. * Tailored Customization: Collectors can choose precise lengths, widths (20mm up to 26mm), leather types, buckle finishes, and even localized stitching patterns like the standard Box Stitch, Dead End Stitch, or minimalistic Historic Stitch. The Expansion Into GSD Watches Building upon his reputation as an elite custom strap maker, Greg expanded the brand into microbrand watch design. Unlike conventional watch companies where the strap is treated as an afterthought, GSD watches are uniquely designed as an extension of the strap’s character and rugged energy. Every watch order includes a custom, handmade GSD leather strap of the buyer’s choice.




