About the brand
Zelos, an independent microbrand founded in Singapore in 2014 by Elshan Tang, has cultivated a global collector base for its sports-oriented mechanical watches. Known for original designs and limited runs, the brand frequently incorporates unusual materials such as meteorite, carbon fiber, and Damascus steel into its dive watches, chronographs, GMTs, and field-style models. This distinctive use of materials and textures, particularly in popular dive lines like the Hammerhead and Swordfish, offers a strong value proposition to collectors.
VIEW BRAND About the strap
StrapHabit, a family-owned brand founded in 2019 by watch collector Nick Lehner, offers a broad range of comfortable, well-made watch straps and bracelets. Operating from Columbus, Ohio, the brand is known among collectors for its good value, affordable pricing, and fast U.S. shipping. Its diverse offerings include FKM rubber, sailcloth, leather, and stainless-steel “beads of rice” bracelets, often featuring quick-release designs and unusual, collector-friendly styles for specific watches. This enthusiast-first approach, highlighted by collaborations like the STANDARD H project, resonates with its "by a collector, for collectors" ethos.
VIEW BRAND 
