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Seiko and Pepsi Unveil Official Watch Collaboration | Veloce
Home/News/Seiko and Pepsi Unveil Official Watch Collaboration
Seiko and Pepsi Unveil Official Watch Collaboration
The Journal

Seiko and Pepsi Unveil Official Watch Collaboration

NickBy Nick·August 5, 2025· 3 min read

Seiko and Pepsi have officially collaborated for the first time, launching a limited edition Seiko 5 Sports GMT watch with the iconic red and blue 'Pepsi' bezel. It's a tough, stylish, and highly collectible timepiece built for daily wear.

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Seiko Pepsi Collaboration Watch 1
Seiko Pepsi Collaboration Watch 2

SEIKO 5 SPORTS X PEPSI

LIMITED EDITION COLLABORATION

Alright, watch fam, get this: Seiko and Pepsi actually teamed up! We've all known those classic red and blue bezels as 'Pepsi' watches for ages, right? But now, for the first time, it's official, and sure to excite every dialhead. This limited edition Seiko 5 Sports x Pepsi collab brings that fan-favorite colorway to life with the actual brand involved, which is pretty cool.

The star of the show here is definitely the SSK047. This bad boy is a 42.5mm GMT watch, rocking Seiko's trusty 4R34 automatic movement, so you get that handy dual time zone feature. It’s built tough too, with a hard-coated stainless steel case and that eye-catching red and blue 24-hour bezel. Plus, luminous hands and markers mean you can read the time even when you're grabbing a late-night snack.

They’ve put this one on a comfy silicone strap, making it perfect for daily wear – stylish enough for a casual Friday, rugged enough for whatever you throw at it. As a limited edition, it’s got some sweet collector perks like a unique serial number on the display case back. So, it's not just a nod to a great color combo; it's a solid, everyday watch that looks awesome and does the job.

LEARN MORE

GALLERY

Seiko 5 Sports automatic watch with a white dial, stainless steel case, red and blue bezel, and stainless steel bracelet.
Seiko 5 Sports automatic watch with black dial, black case, red and blue Pepsi bezel, and black Pepsi rubber strap.
Nick

WRITTEN BY

Nick

I originally started VELOCE to put my skills to work, hone my app design and web development practices, and dive deeper into the world of horology. I wanted to learn more about the watches, the brands, and the incredible people behind them - the creators, the designers, and the collectors. I love discovering new timepieces and sharing their stories with the world. VELOCE is my ultimate passion project and hobby, the creative space I head to after my full-time job to build something I truly care about.

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