The Journal
By Nick·July 8, 2025· 3 min read
Strapping on History: The Rise of NATO Watch Straps
By Nick·July 8, 2025· 3 min readDiscover the history of NATO watch straps, from military beginnings to stylish everyday accessories.
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The NATO strap, first introduced by the British military in 1973, was designed to be practical and durable, a quality still appreciated by every modern dialhead. Originally called the G10 strap, it was made from tough nylon featuring a stainless steel buckle, ensuring that if one spring bar broke, the watch wouldn’t go flying off. This tried-and-true solution offered soldiers reliability in tough conditions.
As word spread beyond military use, watch enthusiasts and collectors found NATO straps appealing for their simplicity and vintage vibe. Brands have since jumped on board, creating versions in various materials and colors. The beauty of the NATO design is that no special tools are needed; you just loop it on, and you’re ready to roll.
Today, NATO straps are found on everything from casual watches to luxury brands. They’ve transformed from a functional military accessory to a style statement that adds a unique touch to any wrist. Whether you're into that rugged look or just want a comfortable strap, there’s a NATO strap in your future!
GALLERY
WRITTEN BY
Nick
I originally started VELOCE to put my skills to work, hone my app design and web development practices, and dive deeper into the world of horology. I wanted to learn more about the watches, the brands, and the incredible people behind them - the creators, the designers, and the collectors. I love discovering new timepieces and sharing their stories with the world. VELOCE is my ultimate passion project and hobby, the creative space I head to after my full-time job to build something I truly care about.
